FROM RALLIES (MEETING) TO THE ALGORITHM: The impact of technology on electoral campaigns

In From Rallies (Meeting) to the Algorithm, the digital transformation of politics is explored in-depth, examining how technology has reshaped political communication, voter engagement, and election strategies. This book takes readers on a journey through the evolution of political discourse from traditional rallies and speeches to the rise of social media, data-driven campaigns, and the powerful algorithms that target and influence voters.In the age of hyperconnectivity, citizens are no longer passive recipients of political messaging; they are active participants, influencers, and mobilizers. The book highlights how digital platforms have empowered individuals to organize protests, drive social movements, and directly interact with political figures. At the same time, it addresses the challenges of disinformation, digital inequality, and the ethical dilemmas of personalized political messaging.With real-world examples from movements like #BlackLivesMatter and social protests in Colombia, as well as the rise of digital influencers and micro-targeting in campaigns, this book offers a comprehensive analysis of the new political-digital ecosystem. It dives into the crucial role of data scientists, digital consultants, and fact-checkers, while also examining the risks posed by digital manipulation and polarization.This book is essential reading for anyone interested in understanding the intersection of technology, politics, and democracy in the digital age. Read more