Psychological Processes in Social Media: Why We Click

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. This book covers a broad range of topics such as research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships. Emphasizing the integration of theory and application throughout, this book offers an illuminating look at the psychological implications and processes around the use of social media.- Each chapter starts with a contemporary real-world example illustrating the main point of the chapter- Integrates research from the psychological sciences, mass communication, and media studies- Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships- Includes sections on gender differences in social media use- Highlights the positive and negative psychological impact of social media use- Features cultural differences in social media as a cross-cutting theme throughout the book Read more